Introduction
Bentley redesigned logo has been officially unveiled ahead of its highly anticipated EV concept reveal scheduled for July 8, 2025. The historic transformation of the “Winged B” represents more than a visual change—it marks a major pivot toward electrification and digital identity for the luxury automaker. In this detailed breakdown, we’ll explore what this redesign means, what to expect from the concept EV, and how it shapes Bentley’s future in the electric era.
A new chapter is beginning for Bentley. On July 8, the iconic British automaker will not only unveil a revolutionary EV concept, but it has already introduced a completely Bentley redesigned logo—a modern evolution of its storied “Winged B” emblem. This isn’t just a design update; it marks a bold transformation as Bentley commits to a future powered by electric mobility and digital sophistication.
For American luxury buyers and car enthusiasts alike, this moment captures the perfect fusion of tradition and innovation. Below, we explore everything from the new badge design to the upcoming EV’s expected features, performance goals, and sustainability impact.
Key Specifications of the Upcoming Concept EV
While official specs will be revealed on July 8, industry experts expect the concept to preview:
| Specification | Expected Details |
|---|---|
| Powertrain | Dual electric motors |
| Drivetrain | AWD |
| Horsepower | ~600–700 hp |
| 0–60 mph | Under 4.0 seconds |
| Range | ~350 miles (est.) |
| Charging | 800V architecture, fast-charging enabled |
| Platform | VW Group’s Premium Platform Electric (PPE) |
This will likely serve as a preview to a production EV SUV, which will sit below the Bentayga in Bentley’s luxury EV lineup.
Bentley Redesigned Logo: A Symbol Reimagined
The new “Winged B” logo is a modern rework of Bentley’s timeless symbol, first created in 1919.
What’s New?
- Sharper, more aggressive wings inspired by peregrine falcons
- Feathers removed from the lower wings for a streamlined digital silhouette
- A bevelled, jewel-like “B” centerpiece — designed to function as a standalone digital asset
- Flat design optimized for digital media and EV branding
According to Bentley Media, the badge has been “reimagined for a new electric era.”
This refreshed logo represents more than visual change — it communicates Bentley’s shift toward eco-luxury and modern design philosophy.
Top Features of the EV Concept Preview
Though the model itself won’t be shown until July 8, insiders suggest it will carry:
- Autonomous-ready architecture
- Sustainable leather alternatives
- Full wraparound infotainment display
- Integrated voice AI and biometric settings
- Bentley’s signature luxury with handcrafted interiors
This concept will preview a production-bound EV SUV, signaling Bentley’s competitive entry into the ultra-luxury electric market.
Technology and Digital Identity
The newly designed Winged B isn’t just meant for chrome badges — it’s crafted for digital screens, mobile apps, EV dashboards, and beyond.
- Designed by Bentley’s new Crewe Design Studio
- The redesigned badge was created to scale fluidly across digital and physical platforms
- Used as an interactive digital logo on future EVs
This rebrand aligns with Bentley’s EV roadmap and its promise to become a fully electric luxury brand by 2030.
Sustainability: Bentley’s All-Electric Future
As part of the Beyond100 strategy, Bentley aims to:
- Launch five EVs by 2030
- Become carbon neutral by 2030
- Reduce its environmental impact through renewable energy-powered manufacturing in Crewe
- Transition all products to be electrified by 2026
This logo and concept reveal reinforce Bentley’s serious commitment to this goal. It also positions Bentley to compete with the likes of Rolls-Royce Spectre, Lucid Motors, and Tesla Model X Plaid.
Launch Date, Studio Opening, and Global Rollout
The official concept car will be revealed on July 8, 2025, during the inauguration of Bentley’s new Design Studio in Crewe, UK.
According to Autocar UK, this facility will house the complete design and strategy teams working on Bentley’s future EVs.
What to Expect:
- Full unveiling of the EV concept car
- Media walk-through of the new design studio
- Bentley’s digital platforms updated with new branding
Comparison with Previous Bentley Identity
The previous “Winged B” was curvier and richer in 3D ornamentation — iconic but dated in digital environments. The 2024 redesign presents:
- A cleaner, sharper look
- Scalable design for mobile and EV displays
- A digital-first approach in sync with modern automotive branding
This places Bentley’s new image in the same league as Mercedes-EQ, BMW i, and Audi e-tron branding strategies.
Conclusion
The Bentley Redesigned logo is more than a visual upgrade—it’s a bold declaration of intent. As Bentley enters the EV era, this new emblem represents innovation, sustainability, and luxury redefined. With a groundbreaking electric concept scheduled for debut on July 8, the luxury brand is prepared to challenge the industry’s top electric names while preserving its prestigious heritage.
U.S. luxury EV buyers should take note: Bentley’s electric journey is not just coming—it’s accelerating.
FAQs
Q1. Is the redesigned Bentley Redesigned logo permanent?
Yes, it marks a long-term shift in branding to align with the company’s EV transition.
Q2. Will this logo appear on future EVs?
Yes. It will first appear on the upcoming electric concept and all future production EVs.
Q3. Is Bentley launching its first electric SUV?
Yes. The July 8 concept will preview Bentley’s first all-electric SUV positioned below the Bentayga.
Q4. Will the logo be used on traditional combustion models?
No official confirmation, but it will primarily represent Bentley’s new electric identity.
Q5. Where can I watch the concept reveal?
It will be streamed live on Bentley’s official YouTube channel and social media platforms on July 8.